Herpetological air travel

That movie... y'know, the one... with Sam Jackson... I'm not even going to mention the name anymore. It went tits-up this weekend. Every major media venue I've read today seems to be at a loss to explain how it happened, given all the advance publicity.

Paul Dergarabedian of Exhibitor Relations, a B.O. trafficking company, says, “If you’re a heavy blogger, or Internet user, maybe you’re not a heavy moviegoer.”

Or, maybe the internet hype was ENTIRELY FUCKING IRONIC. Seriously, do they even have "irony" on the New Line Pictures lot? No one was ever going to see this bag of shit, but the funniest part is how the studio seriously expected the vast droves of internet ass-porn surfers to mobilize and put down $12 a head just to see the longest running gag of 2006. "Oh, no thanks, New Line -- I think I'll stay here at home and download 'The Illusionist' off a peer-to-peer client rather than reward you for your busted-ass, lazy thinking."